Debeers Fashion Lab

Fashion report – founded in the 19th century, de beers depicts the diamond’s absolutist empire. The south african company, currently owned by the oppenheimer’s, was behind the successful campaign “diamond is forever” and has managed transform the values of compromise to size, colour, purity and weight.

A new exploration in a small area of the kalahari desert in botswana has brought to us what seems to be one of the greatest discoveries of the century: a mine that hides millions of carats in its heart, all of them ready to be extracted and cut into the most captivating shapes under the signature of this exclusive jewellery firm. Under the artistic direction of hollie bonneville, de beers offers the creative diversity of its traditional pieces next to several special collections inspired by nature, music or symbology. Since 2005, talisman has been a powerful synopsis recalling the beauty behind the byzantine decorative arts; symbolic jewellery like the golden medallions with embedded diamonds of different tone. With no doubt a craftsmanship work that goes beyond the limits of talismans.

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